The Ethical Problem with Scaling Your Business Model

Some businesses have no business being "scaled." Many entrepreneurs reach a point in their business when they've validated that what they're teaching and how they're guiding people WORKS and then they receive the message that the logical next step is to "scale" it to serve thousands. But can you scale a business that's based on personalized attention to reach hundreds or thousands at a time and still give customers the same experience? Is it ethical to slap a high ticket price on an info product based solely on the power of your personal brand / cult of personality? Answers within. Want the secrets to a 7-figure launch? Read this: https://rachaelkayalbers.com/7-figure-launch-secrets-scale-your-business/ In this video, I explain how I "scaled" my high ticket 1:1 branding experience into a more efficient client system (and a live group course) without personalization from the equation. Watch for a behind the scenes of how I work with my clients, how I free up my time, without watering down something that has no business being scaled. If you're looking for a business coach or a brand strategist, I urge you to only invest in programs where you get tons of personal attention. You need a tailor, not a big box. Learn more here: https://rachaelkayalbers.com/how-to-be-an-overnight-success-no-really/ Check out RKA INK, my branding and marketing studio for businesses that burn the rulebook: https://rkaink.com/ About Rachael Kay Albers: Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes about the intersection of branding, pop culture, tech, and identity. Rachael is also a stand-up comedian and hosts a business comedy show using sketch and storytelling to teach about entrepreneurship in the Internet age.

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