Duration 40:36

SOLVED: The Gucci Murder - The Dark History of the Fashion Company

by Brooke Makenna

217 205 watched

8.5 K

Published 28 May 2020

PREVIOUS CASE: /watch/AZKWmM41AcX1W Patreon: https://www.patreon.com/brookemakenna ASMR Channel: /channel/UCIo2X26Eb8TT82-kUXb3owg Instagram: @brookemakenna_ Email for Business Inquires: authorbrookemakenna@gmail.com Shop My Closet on Depop @nowrongera It was 1995 in Milan, Italy. A place known for the best fashion and high end brands. The Gucci family lived here and owned a multi-million dollar company named after themselves. This was Patrizia and Maurizio Gucci and their two daughters. We see influencers going shopping and showing of their items in Gucci hauls all the time but many don't know the dark history of the fashion company. It started long before the double G's were as popular as they are today, with Guccio Gucci, the founder. You see, after that, the board for the brand was made up entirely of family members and all of them wanted to be in charge. What would they do to get it? Well, we know they tried to get one another in trouble with the law for tax evasion as well as getting into physical fights, but murder? Well, in 1995 Maurizio Gucci was found shot to death outside of his offices in the middle of the day. Who did this? Did it have something to do with these expensive handbags and shoes? How far will someone go for money and power? SOURCES: /watch/ME4SyWDTlBYTS /watch/I764m-s9jpE94 https://www.irishtimes.com/culture/curse-of-the-gucci-family-continues-to-haunt-the-heirs-1.27804 https://www.theguardian.com/fashion/2016/jul/24/the-gucci-wife-and-the-hitman-fashions-darkest-tale https://www.telegraph.co.uk/news/2017/02/10/italys-black-widow-entitled-nearly-1-million-year-despite-ordering/ https://www.forbes.com/sites/sofialottopersio/2019/12/20/murder-in-the-house-of-gucci/#1bc0d7ccf0a6 #solved #gucci

Category

Comments - 677

@

@lighttalk54184 years ago You are the most adorable thing on youtube! I' m an old 71 year old granny (to my two yorkies) and find you just delightful to listen to. Thank you . ...Expand 448
@

@Hatsuchset4 years ago So informative. I didnt know their brand had such a dark past. Love this video. 510
@

@emmyjulianne68504 years ago Why do so many of these luxury brands have murder and crime surrounding them? 455
@

@jenneacubero10364 years ago Poor guccio gucci. He wanted everyone to be able to use his product and would' ve been glad that they would have affordable prices. And poor maurizio. . ...Expand 210
@

@joycecaswell57854 years ago You should look into the murder of gianni versace, it would go well with this story! 531
@

@void99384 years ago " don' t ever forget to speak up, your voice is powerful enough" is the most validating thing that i' ve heard after my experience with . ...Expand 96
@

@oliviac31204 years ago You' re so softspoken, i love listening to you talk about true crime. You handle the cases with such respect and please know that it doesn' t go unnoticed < 3. 72
@

@JeweLinHisHans4 years ago I knew versace was murdered but never heard about gucci. 356
@

@ClaireIsabellatruecrime4 years ago Love the way brooke talks about victims with such respect shes even inspired me to start my own true crime channel to help spread awareness! 115
@

@Myst_Eerie_Isle4 years ago Am i the only person that thinks the gucci style is actually really ugly and plans on never buying any? 1143
@

@vickikay254 years ago My grandpa used to tell us that we should be happy that we' re poor. I think he was on to something! Thanks, brooke. As always, story wonderfully told! 109
@

@m.g.26453 years ago Brooke, the sign hanging behind you reading " everyone is welcome here" perfectly reflects your preciously gentle soul i absolutely, positivity, ad . ...Expand 7
@

@anon32634 years ago People can get crazy over money. It' s so sad that the family couldnt even be a family. How dysfunctional. 100
@

@joycecaswell57854 years ago Ooh ive never heard of this before! Cant wait to watch it. 64
@

@katelyndiaz29404 years ago Greed is such a horrible thing: / completely ruined a family. 177
@

@fiorellaberti77184 years ago I' m italian and i like when true crime youtubers covers cases of our country. It' s not very common! Good job as always! You should look into ylenia . ...Expand 23
@

@breriley67233 years ago I actually learned that lady gaga refused to meet patricia prior to playing her cuz she didn' t want patricia to influence the truth with her version . ...Expand 8
@

@arielseescoral26074 years ago I honestly dont get the appeal of gucci. I just dont find any of it cute especially with that price tag. 250
@

@lexiwexiwoo4 years ago I' ve never understood the appeal of paying enough money to pay rent for a decent american apartment for a tiny handbag or a shirt. I' d rather have . ...Expand 46
@

@catmum10194 years ago They say behind every great wealth is an even greater crime! 127
@

@cindywebster81674 years ago My whole. Wardrobe is second hand and i have one off to! I love this tragic story. You presented it beautifully as always. The wife was very bitter to do something so evil and take her kids father away. 21
@

@aspen17133 years ago That poor janitor. You' d think he' d be able to sue the gucci family or something. 24
@

@GenXfrom754 years ago So sad that patricia and maurizio (sp? Were so in love when they were wed. So terrible how money can corrupt so thoroughly. 64
@

@moviemelody22104 years ago Another great video about a murder ive never heard of! You are wonderful for covering these cases. 20
@

@ladijoseph57624 years ago I alway love and like the way brooke tell these stories, with so much love, and respect to the victims. 17
@

@amyhildebrandt77624 years ago Omg what a crazy case! Cant believe ive never heard of it. 26
@

@OmniaViridis4 years ago Designer brands aren' t even classy anymore. And i find almost all of them to be tacky. But that' s the point, it' s not about the product, really, to them it' s about the brand and logo. 26
@

@youheartmel4 years ago You should cover the story of my favorite fashion house chanel. I only knew of her story until after i started purchasing her bags and brooches.
id="hidden12" />gabrielles past has connections with the nazis and she started her empire from the bottom by selling hats. ...Expand 35
@

@earth74514 years ago That woman patricia is a monster, and no one should trust her. I hope her daughters keep her away from them. 15
@

@samanthab.53444 years ago I had no idea about this case. I myself can' t afford gucci, i' m luckie enough to be able to afford my vera bradley collection. I always pu id="hidden13"sh myself to learn something new every day so thank you brooke for helping me do that today. Can' t wait till the next video. Much peace & love. ...Expand 13
@

@ossswin4 years ago Loved the video! Although let me correct a lil' something as a native italian speaker, the definition of vendetta you included is the one used in english . ...Expand 8
@

@KatArriaza4 years ago Wow why does almost everyone die who created a luxuary designer company. 54
@

@paigem194 years ago Nothing brightens up my day more than an upload from yourself brooke. Not only do i love the cases you chose to cover. It' s the way you tell the victims story. Ah. Obsessed. 5
@

@kathleenlambton69513 years ago Always love the compassion you show! It totally shows through! I didn' t know the sad gucci understand murder at all! People murder for money all the time sadly! 2
@

@briannaewonchuk14494 years ago I was always really self conscious about my tooth gap until i saw you rocking your tooth gap and now im more confident! 6
@

@dr.tanyadove8223 years ago Great video thank you. Please do versace, lv and the story of john list and betty broderick! 3
@

@paniHelena4 years ago Dear brooke, i think you would be an excellent teacher! You always tell your stories very interestingly and you are an incredibly kind human being. 5
@

@melanievogt99764 years ago I really found this story interesting. Thank you for doing the whole thing justice. I would like to here more on cases as like this. 4
@

@lorimead64653 years ago Thanks for all your great stories of our history. You tell these stories with so much detail that you feel like you have known some of these individuals. Amazing! 1
@

@celestepereira21144 years ago Your voice is both soothing and compassionate. Keep up the great work with wonderful compelling videos. Ty. 1
@

@megabritt49874 years ago You are such a genuine gem!
makes me smile every time! 3
@

@Pekkle77554 years ago Your voice is so soothing and i love how positive you are in the beginning. Keep it up please.
@

@feelingbetternaturally10994 years ago Excellent story and storytelling. Original style and beauty. I love you and your channel. Your channel deserves to grow exponentially. 2
@

@gloriadrew53123 years ago This my first time watching and i just wanted to say that i love your voice, you seem like such a kind person and definitely someone who i' d want to hang out with in real life. 1
@

@craftingwithcharm76652 years ago I just found your channel, your voice is so smooth & soft. Like you im also into thrift shopping, im not big on luxury name brands. I have leather pur . ...Expand
@

@klaudioss23 years ago Interesting i came here cause of the movie! Very nice! Also so this is the connection from aldo shoes? Funny never knew it was associated to gucci family. 8
@

@kaelynnicole89824 years ago I' m so shocked i had never heard of this! Great ending to my brooke m. Marathon today: 7
@

@berniemystyle3 years ago You were recommended by another youtuber that i follow. So glad she mentioned it. This was the first story itoo and loved it. I love to listen to trrue crime while i am working around the house, knitting or on the treadmill. I am looking forward to watching more. You also have a very soothing voice so it makes it enjoyable to listen to. ...Expand 1
@

@shamilah63804 years ago I had no idea about their actual past! So much info in this video. Thank you as always, brooke! You are amazing. You look amazing as always, too. Thank you for uploading and take care. 2
@

@DollsAndSpooks4 years ago Wow, this is such an exciting story. Loved it! 4
@

@suzannerobbins62933 years ago Just discovered your channel and you tell a story in a very clear, and informative way! Thank you! Just subscribed! I am 74 and i love a good true story. You are quite talented! 1
@

@rebelhippy21663 years ago Very informative. This is your second video i have watched. I like your relaxed and compassionate energy. I hit subscribe.
@

@riri_waifu35114 years ago I love you so much. Your intro makes me so happy, also ur voice is soo smooth and calming ik its off topic but i needed to share it.
@

@bettyjames41554 years ago I can' t afford gucci either and i don' t feel like i' m missing anything. I prefer stores like old navy. 56
@

@billiegray91093 years ago Brooke you are the most genuine gem of all! Bless you! 1
@

@karenharris22983 years ago Thank you. This was so informative and interesting. You gave a lot of information that had gone on published. 1
@

@SOPHIEBOURSAT3 years ago You are great. I love your voice, articulate, with deep softness, leaving a feeling of bienveillance while talking shadows.
@

@andreamowettpenee35623 years ago Love the way you do what you do. Keep up the good research to share with us. Thank you.
@

@cindywebster81674 years ago Hi young Lady I'm new to your channel and heard about your amazing show from watching Joshua Miles. I' glad to because you have the most sweetest gentle voice and nature. I'm watching the videos and they are amazing even though tragic! I still have to watch several so I really look forward to it. Best wishes. God bless. .. ...Expand 2
@

@hardyquinn94423 years ago When i was 19 i saved my money for 6 months to buy a gucci bag, 10 years later i still have it&i adore it however, i had no idea about the history o . ...Expand 20
@

@dontcarebear32274 years ago Hey brooke! Been watching you for a long while and i absolutely love your channel. I have a request, the wonderland murders. Really weird case, i hope you look into it! 1
@

@ayeshasalim25043 years ago Loved ur video, ur way of talking n presentingup the good work girl. 1
@

@robertmuller98183 years ago Thank you so much for this informative and even thrilling ( also very sad ) report about that hyped brand. It was the first of your comments i have ever . ...Expand
@

@ritaceballos13654 years ago You' re awesome thank you for all the hard work you put into these videos! You' re my favorite youtuber. 3
@

@damianstarks33384 years ago Ok this is a interesting case thanks for sharing as always. 12
@

@Carolbearce4 years ago Very interesting story. Never knew any of this. 16
@

@CheyenneNBell4 years ago I love your videos. The aesthetic and care are just amazing. I was doing a research paper on the atlanta child murders and i found your video on that, now i am a subscriber!
@

@3_up_moon4 years ago Just wanted to say the sound quality on this one is a+
i am grateful for your efforts!
@

@levcath133 years ago What a fascinating video! Also, lovin your boho vibe. 2
@

@morphsia20563 years ago You' re fr my favorite true crime creator i love youuio and i hope you have a wonderful day.
@

@Thestreetcorner6613 years ago I just found your channel and let me tell you. I absolutely adore you and your style of story telling. Amazing work and so very informative, thank you for putting the time and effort into making these videos< 3.
@

@gothcentaur4 years ago I listen to your videos when i draw at night. Just so theres someone with me. Youve been a good lil friend. 1
@

@charliekezza4 years ago I heard of this case but hadnt heard any of the updates so thankyou. 1
@

@missbiscotteu13164 years ago I really enjoy your voice:
your intro is always heart-warming.
@

@naomibee88813 years ago Loved this story! Thank you lady brooke!
@

@stephsbazaar11984 years ago I just wanted to say ive been following you only for a few months now, but i love you so much! Feels like we could be friends lol! Youre so pretty too . ...Expand 2
@

@teetone36793 years ago Great reporting and story teller, thank you. 2
@

@marikadolinsky99124 years ago I' ve never knew any of this, thanks for the fantastic video brooke. 1
@

@dilfhunter134 years ago Dropping in late to say that your pronunciation of italian names is really good and kind of reminds me of a northen italian accent. 4
@

@maureendefranco29633 years ago Marvellous adaption of thistold with your beautiful voice, nicest gal on youtube.
@

@skreemqueen7564 years ago Thank you, brooke. I too love fashion but dont spend a lot. I work as a side gig at a high end consignment shop so i find lots of preloved treasures. 2
@

@puddleofbloodd4 years ago I cant believe i haven' t heard of this story before! I love your content. 1
@

@GrandmaSandy3 years ago Thanks for a great story great information is it an a+ video we did a lot of research it was really well done i probably am going to start watching more of your videos because theyre so well put together.
@

@GrandmaSandy3 years ago Thank you so much for a great video today really enjoy your videos so much. You do so much background information on everything these are all a+ videos you put together.
@

@channiip5734 years ago That was super interesting. Like some others l didn' t know about this family and their story.
thank you. It was great to watch.
hugz.
@

@taylorramer4 years ago Love the video! Def do versace because that story is crazy as well! 1
@

@catmum10194 years ago Thank you for doing such a great job on the video as u always do! U never disappoint! 1
@

@lupitah51774 years ago I loved this video! Please make more videos like this. 2
@

@The_Thing_The_Cat_Dragged_In4 years ago clicksuch a genuine gem-quot;
never subbed so fast in my life i felt so appreciated.
good job on the vid too! 1
@

@cher2363 years ago Alot of dark history in their past that i didn' t know about! Thanks for such an informative video!
@

@Lindagnzz4 years ago I had no idea about this case, thank you so much for covering it! 1
@

@johnjames983 years ago This was an amazing video, really detailed with lots of great information. Would you be able to do one on either the black dahlia or the crimes of john christie?
@

@tystephens51903 years ago What a fascinating story! Thank you for sharing it with us!
@

@mariapelayo62763 years ago Thank you for sharing all this interesting information. It will probably make more sense to those who go to the new movie.
@

@meaowsandwhistles4 years ago Ahh i really love your videos, your cool wee look, and your speech is perfect, im sitting on my couch with 5 of my 7 elderly cats watching this, i was a teenager when this happened. 1
@

@kikomartin-pr2 years ago Very interesting story. Thanks for sharing it.
@

@n0tofthisw0rld4 years ago Patricia is a narcissist who caused herself to lose everything, but her money. Maybe she thinks that' s all she needs. Sad. 8